#HoodHelpers: Your Life Matters Campaign
NewsOne and RadioOne are working to be a mouthpiece for our generation. With their
Your Life Matters campaign they want young men of color to know that while they
may wear the same hoodie Trayvon Martin wore and walk to the store for a snack,
just as he did, their lives don’t have to end in the same way. To the young men who
have looked at this tragedy in fear, know this Your Life Matters.
With #YLM, NewsOne has asked celebrities to use their elevated platform to
remind young men of color that their lives matter. Stars like LaLa Anthony, Mack Wilds,
Reverend Al Sharpton and more have joined them in the fight.
Now actress, mom and entrepreneur Tia Mowry has joined the campaign to continue the
fight for justice in light of Trayvon Martin’s tragic death with #YLM campaign.